The Impact World Tour Kuala Lumpur took place on November 3rd in Kuala Lumpur. Marking the third edition of Cognite’s annual event in the city, the venue was packed to capacity, making it an unprecedented success.
The event featured a compelling lineup of sessions, kicked off with opening remarks from Cognite’s TS Park and Lam Ka-mun, followed by an executive address by Ts. Shahril Mokhtar, MPM Head of Technology & Digital at PETRONAS. Highlights included an engaging panel discussion featuring PETRONAS, BW Offshore, and PetroVietnam Power, a practical case study on Atlas AI presented by Hanako Kubo of Idemitsu Kosan, and an insightful look into the future of industrial AI by Cognite.
Opening & Cognite Keynote
To open the event, TS Park, President of SEA & Korea at Cognite, delivered an opening session emphasizing that the primary obstacle to successful AI adoption and enterprise-wide scaling is not AI technology itself, but the underlying data. He pointed out that while superficial "AI-first" approaches frequently stall due to fragile foundations, a "data-first" approach built on contextualized operational data unlocks sustainable, long-term scalability.
For the Executive Opening, Ts. Shahril Mokhtar, Head of Technology & Digital (MPM) at PETRONAS, took the stage to share his perspectives on driving digital transformation across energy operations.
Continuing the Cognite perspective, Jason Schern, Field CTO, and Mounika Sridhar, Senior Product Manager, shared an innovation outlook exploring what lies ahead for industrial AI and product development.
Panel Session: Turning Ambition into Industrial Value
Following the networking break, Jason Schern moderated an executive panel discussion titled "The Platform for Scale: Turning AI Ambition into Industrial Value."The session brought together three industry leaders to discuss pragmatic AI deployment:
- Afdzal Hizamal, Senior Manager of AI, Data & Architecture at PETRONAS
- Julien Fisher, Senior Manager Operational Performance at BW Offshore
- Nguyen Xuan Truong, Digital Transformation Lead at PetroVietnam Power
Customer Session: Real-World Transformation with Idemitsu Kosan
Hanako Kubo, who leads Cognite implementation within the Manufacturing Technology Department at Idemitsu Kosan, delivered an insightful customer presentation.
To accelerate manufacturing DX, Idemitsu Kosan implemented Cognite to consolidate siloed engineering drawings, maintenance records, and real-time operational data into a unified foundation. Today, the platform supports over 1,400 monthly active users and generates approximately 120,000 hours in annual productivity gains.
Through its exploration of Atlas AI, Idemitsu Kosan found that domain-specific AI assistants—tailored to specific workflows such as production planning and equipment maintenance—deliver significantly higher business value than generalized, one-size-fits-all tools.
Addressing common implementation hurdles such as metadata gaps, Hanako Kubo emphasized that "a solid data foundation is vital to realizing AI's full potential." Drawing on key lessons from their Atlas AI proof of concept, she highlighted three essential rules for success: connect your data, learn by experimenting, and iterate before you scale.
Closing out the customer case sessions, Ashutosh Kumar, Vice President of MENA at Cognite, joined virtually from Abu Dhabi to showcase transformative customer success stories from the Middle East.
Looking Ahead
A huge thank you to everyone who joined us and contributed to making this event such a memorable success! We look forward to carrying this momentum forward as we continue turning industrial AI ambition into real-world impact together.
